Tim Cook
Tim Cook
Focus is Key
I learned that focus is key. Not just in your running a company, but in your personal life as well.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
You can only do so many things great, and you should cast aside everything else.
Let your joy be in your journey—not in some distant goal.
At the same time, I believe deeply in the words of Dr. Martin Luther King, who said: “Life’s most persistent and urgent question is, ‘What are you doing for others?’ ” I often challenge myself with that question, and I’ve come to realize that my desire for personal privacy has been holding me back from doing something more important.
I’ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people’s differences.
I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s made me more empathetic, which has led to a richer life. It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry.
The world has changed so much since I was a kid. America is moving toward marriage equality, and the public figures who have bravely come out have helped change perceptions and made our culture more tolerant. Still, there are laws on the books in a majority of states that allow employers to fire people based solely on their sexual orientation. There are many places where landlords can evict tenants for being gay, or where we can be barred from visiting sick partners and sharing in their legacies. Countless people, particularly kids, face fear and abuse every day because of their sexual orientation.